Marketing is an integral part of real estate wholesaling. Creating marketing strategies is the first step towards generating leads to great wholesale deals. It allows you to find motivated home sellers who want their properties placed under contract, as well as investors and home buyers who are looking for bargain properties.  Without marketing, the phone won’t ring and you won’t be able to start making huge profits by doing wholesale deals.

There are many forms of marketing in the real estate game. You can use the Internet and other traditional media such as the newspaper and the radio to find motivated sellers and buyers. There are also inexpensive methods to catch the attention of your target “audience” and one of them is using bandit signs.

Bandit signs are popular among wholesalers because of their high response rate. In addition, real estate wholesaling veterans said that these outdoor signs are capable of creating “multiple points of contact” with your target sellers and buyers. As you may know, most Americans are always on the go and it would do you well to use a marketing strategy that is suited for your target market’s lifestyle.

Another advantage of using bandit signs to find leads to wholesale deals is that you don’t have to spend a great deal of money just to create these marketing tools. Bandit signs are made of affordable materials, which you can buy at the local home depot and office supplies store. In addition, setting them up is a breeze, too. You can just pay a local kid to help you post bandit signs around your city or neighborhood.

Bandit signs come in a variety of sizes but usually most wholesalers prefer using 18×24 signs. Be careful when putting up huge and conspicuous signs to avoid having problem with the local authorities. As you may know, certain cities and counties have ordinances on posting bandit signs. Some even ban them altogether. So before you decide to put one up, call the city hall and ask questions to avoid legal problems and the loss of your precious “lead generation machines.”

Now that you are aware of the basics of using bandit signs when wholesaling real estate, the next thing you need to know are the rules to creating an effective bandit sign. If you want to know what should be written on your signs, stay tuned for part 2 of this article.